“Culture is mission critical to meeting our climate goals”

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“Making the changes needed to tackle our greatest global challenge, will require paying attention to culture as it manifests in our past, our present and how we imagine, and make our future”

Alison Tickell, Founder & CEO of Julie’s Bicycle

 OUR SUSTAINABLE JOURNEY

2021-PRESENT

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The Covid-19 pandemic was an instrumental moment for us.

We had just closed our production of Time and Tide at Park Theatre in February 2020 when the world changed.

Much of that show ended up in storage, but a large portion was ultimately lost to a skip. For a piece that celebrated local business and the high street, our ambition to source fruit and vegetable props from local markets — reducing food waste — didn’t hold up in practice. We were a small team, taking on our biggest project yet, and we hadn’t learned what has since become our first rule of sustainable work.

Be kind to yourself, and let mistakes guide you to better choices next time.

Our next project set out to put those lessons into practice, and that’s where our journey into sustainable theatre-making really began. Since then we’ve worked with venues and artists to improve sustainable outputs across productions and buildings, leading workshops and sharing practice with organisations including Leicester Curve, Norwich Theatre, Leeds Playhouse, Theatre Deli, and Harrogate Theatre.

What follows sets out what we’ve done since that turning point, what we’ve learned along the way, and how we plan to keep building sustainability into everything we do. Where possible, we log our findings with the Creative Green Tools by Julie’s Bicycle, to measure our carbon output.


 2021

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Project: Acid’s Reign R&D

Locations: Rehearsals - NDT Broadgate, London; Jacksons Lane, London; Hampstead Theatre, London

Showcase: Hampstead Theatre, London

2021 was the year we started putting sustainability into practice, beginning with small changes that made a big difference, and encouraging participants to take ownership of their impact. For the two-week R&D of Acid’s Reign we focused on travel and waste as two areas we wanted to lower our emissions - we provided small ‘quality of life’ upgrades, to support and encourage participants’ behaviour to lower their own waste.

Travel: The biggest contributor to our emissions would be any business travel generated by participants. As the R&D would be London based, we made sure any venues we hired had good TFL connections, as encouraging our participants to use public transport would be the easiest way to reduce these emissions. We also covered all travel expenses, on the provision any travel taken was using public transport.

Waste: One of the largest and most common contributors to waste in temporary working environments is non-recyclable food and drink items. 

A 2018 study by the London School of Economics analysed the contents of 23 bins (12 recycling and 11 general waste, from 4 different university campuses), and reported single use plastic as the most common commodity, most notably in disposable plastic cutlery and disposable coffee cups. It was also reported these items were the most common contaminants, often being discarded in the incorrect bin. 

We set up “low-waste rehearsal rooms” by providing bowls, plates, cutlery, whilst ensuring the spaces we used were fitted with microwaves, to encourage people to bring food from home. We supplied ethically sourced coffee, reusable mugs and a low energy kettle, and added our own recycling and waste bins so we could track how much we generated.

A 2023 waste audit undertaken by the Theatre Green Book at the National Theatre Studio, reported only 28% of the contents of the bins analysed were non-recyclable items. Of the remaining items, 13% were reusable coffee cups, and recyclable food packaging. It’s as important to us to not only provide alternatives to reduce the amount of waste in your working spaces, but providing suitable methods of disposal “to hand,” limits the amount of waste that will be incorrectly categorised.

LSE PLASTIC IMPACT REPORT | 2018
TGB WASTE COMPOSITION ANALYSIS, NT STUDIO | 2023

For safeguarding purposes, we kept some budget aside for any necessary taxi costs participants required, encouraging the use of Bolt to maximise the chances of using an electric/hybrid taxi (Bolt was found to operate nearly 20% of it’s London fleet as PHEV (Plug-In Hybrid Electric Vehicle)).

Guide to electrifying ride-hailing vehicles for cities | 2021

In 2022, TFL reported their average carbon output per passenger, per 1km as the following:

Underground - 40.5gCO2e | Overground - 29.2gCO2e | DLR - 33.3gCO2e. 

In 2024, TFL reported Underground as now producing emissions of 24.7gCO2e per passenger, per 1km.

TFL CARBON FOOTPRINT FOI REQUEST | 2022
TFL CARBON FOOTPRINT FOI REQUEST | 2024

Carbon output:

0.113 tonnes for the entire R&D.

  • Measuring: Business Travel, Audience Travel (for showcase), Rehearsal waste

 2022

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Project: Time and Tide

Rehearsals & Previews: Stage Two, Norwich

Performances: Mercury Theatre, Colchester; Theatre Royal, Bury St Edmunds; Seagull Theatre, Lowestoft; Little Theatre, Sheringham; Wells Maltings; Corn Hall, Diss; St Georges Theatre, Great Yarmouth; Carnegie, Thetford; Fisher Theatre, Bungay; Stage Two, Norwich

Remounting existing productions, or re-using existing designs, is a powerful way of reducing environmental impact, compared to creating new productions from scratch
— Theatre Green Book, Touring/Co-production guidance

Materials: Julie’s Bicycle notes that materials account for a significant proportion of a theatre production’s footprint — typically 30–50% of total carbon for a production (depending on scale). Their case studies highlight that re-mounting/re-using set elements can reduce material carbon by up to 60–70% compared to new build.

Whilst not originally intended as a touring set, it was beneficial that the set pices for Time and Tide’s original run had been constructed using the same guidance from the Theatre Green Book toolkit for Reuse and Recycling - specifically their modular aspects. This allowed designer Caitlin Abbott to repurpose the original pieces she had designed, and allow them to work in a new design, that could fit multiple venues and configurations. 

We also benefitted from the fact that Time and Tide was set in an indoor space, and therefore had aspects to the design that had made sense to go into storage in the first place - such as flats, doors and a window.

As the production had a generic setting (a cafe), this also allowed our co-producer to support us with lending simple items we hadn’t stored from the set - specifically two cafe tables.

THEATRE GREEN BOOK PRODUCTIONS TOOLKIT – DESIGNING AND MAKING

Travel and Accomodation: Benefit of acquiring city centre accommodation meant distance from company base to rehearsal venue was walkable. We sourced and paid all touring accommodation, provided cast and crew shared space. All other travel expenses paid for (home to company base) provided it was using public transport. 

Waste: WRAP reported in 2022 that a single person generated 88kg of food waste per year, and a household generated 210kg. It has been regularly reported since 2010 by Julie’s Bicycle that touring exacerbates regular living models and conditions. By ensuring participants had a constant base for the six weeks engagement, we gave ourselves the best chance of lowering these emissions.

HOUSEHOLD FOOD AND DRINK WASTE REPORT, THE WRAP | 2022
Environmental impact of theatre touring, Julie's Bicycle | 2010

In 2022 we took these ideas on the road, applying them to a full production and tour co-produced with Norwich Theatres. We piloted a “bicycle wheel” model: one central base with daily trips to nearby venues. The model was developed with the Sustainable Touring Consortium, under Accelerator - a strand of the Arts Council’s Environmental Programme. It eased pressure on the team, cut travel strain, and supported more sustainable deals.

Touring model: 11 venues in 3 weeks, with larger venue partners underwriting smaller ones. Cast and crew stayed in one base for the full run.

Julie's Bicycle, Sustainable Touring Consortium | 2020

Venues: We provided Green Riders alongside Technical Riders for the first time - we used the 2018 template from Julie’s Bicycle to help develop our own model. Due to the disparity in venue size, staffing and resources, we worked to establish the tone of the rider and ensure it could be one size, and encouraging.

Mostly we wanted responses to the rider to provide us with information e.g. many venues didn’t provide recycling bags, therefore we brought our own.

On this occasion we didn’t collect any venue energy data, due to the small team already having full schedules for the days they worked, and many of the smaller venues being unable to provide these figures. We used the generic data from the JB Carbon Calculator to calculate this data per venue. 

We also were unable to collect any audience travel data, due to the venue disparity, which would have produced skewed figures.

Waste: The 2023 bin audit from TGB listed 25% of contaminated waste as food waste. In addition to the bins we purchased in 2021, we borrowed a food waste caddy from Norwich Theatre to allow us to dispose of not only our participants' food waste, but any food waste generated during the performance. A benefit of the model giving us a company base, meant it was easy to use kerb side recycling for all the material waste generated.

Julie's Bicycle Green Rider template, hosted by House, south east theatre network | 2018

Sponsorship: We partnered with Gridserve to supply one Plug-In Electric Vehicle for company use to transport cast to touring venues. All EV charging was free provided we plug in at Gridserve locations. One of the items the tour was based on was leasing an Plug-In EHGV - sadly this fell through, and we had no option but to lease a diesel van for 2 weeks. This put a large dent in our carbon output, and provided the most substantial addition to our emissions.

CARBON OUTPUT:

0.33 tonnes per performance

  • Measuring: Business Travel, Materials, Rehearsal and Production Waste, Accommodation, Venue Energy (approx)

 2023

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Project: Acid’s Reign

Rehearsals: Theatre Deli, London

Performances: VAULT Festival, London

March 2023 saw Acid’s Reign premiere at VAULT Festival, following rehearsals at Theatre Deli, London. This was our first fully new production as a sustainable company, with nearly all production items built from recycled, reused or upcycled materials - specifically four drag/cabaret costumes.

Continuing practice: All previous practice we had undertaken on our 2021 travel and waste procedures (including paying travel expenses provided public transport usage), were in effect here, and recorded.

Renting equipment reduces carbon emission, ERA | PRESS RELEASE 2019
Hire vs. Purchase – which is more sustainable?, RVT | Info FLYER

Props/Set: With around 90% of a plastic item’s carbon emissions in its life cycle coming from the production stage, as opposed to the disposal stage, we wanted to ensure any props we could not build ourselves came from a previous home. All bar one of the many props on the show were sourced from Ebay, Freecycle or Facebook Marketplace.

A significant lesson we learnt on this process was the lead-in times for props became a much larger conversation with the Writer and Director. As we were still workshopping elements of the script and production into rehearsals, requests for props had to be within a suitable period of time. Sourcing and acquiring second hand props requires nearly two weeks, including delivery, as opposed to using next day delivery companies. 

All set items were made out of reclaimed items and materials, such as melting glitter balls, sourced using the same methods as our props sourcing. Only two MDF 8x4 flats were utilised, which we custom built ourselves (and still have in storage, following the guidance from Theatre Green Book Production Toolkit).

How much of global greenhouse gas emissions come from plastics?, OUR WORLD IN DATA | 2023

Data capture: We did not capture any audience or venue data due to the festival setting - these would have been very difficult to quantify.

Carbon output:

0.115 tonnes per performance

Measuring: Materials, Rehearsal and Production Waste, Business Travel, Transport, Storage

Sustainability should be embedded in the design process from the start, fostering collaboration among makers, suppliers, directors, and designers
— Theatre Green Book, Production Toolkit - Designing and Making (Costumes)
THEATRE GREEN BOOK PRODUCTIONS TOOLKIT – DESIGNING AND MAKING

Costume: Whilst reusing and repurposing costumes is a continuing practice in the theatre industry, it was important to this production that the costumes were purpose built - this not only maximised the message onstage, but physically showed what was possible with reclaimed materials. The textile industry is the fifth biggest polluter on the planet, with more than 1.2billion tonnes of carbon generated each year according to a 2023 report by the MDPI. 

To support this endeavour we became members of Work and Play Scrap Store, who collect and home recycled fabric and other production materials (including paint). As members we had unlimited access to this store. Further clothing items were sourced charity shops, or using online second hand stores such as Vinted. All costumes and corsets were handmade by Charlotte Murray - to support set and costume construction, we hired workshop space near to the rehearsal venue to allow for easy costume fittings, and quick communication between the director and designers.

As the majority of the cast were professional drag performers, we utilised their own personal wigs, shoes and make-up.

Environmental Impacts in the Textile Sector: A Life Cycle Assessment | MDPI, 2023
Work and Play Scrap Store

Technical: The theatre industry already has a continuing practice of hiring sound and lighting equipment for productions, largely because this is a more cost effective option for most companies, especially those without their own buildings. This practice also has strong sustainable connotations, in all sectors: the European Rental Agency claims renting equipment lowers carbon emissions by 30-50%, due to hired equipment having higher standards of maintenance and longevity. This figure is also supported by collectives such as the RVT Group.

To our detriment on this production, we learnt a lesson by not following this advice, and initially purchasing our own radio microphones for use. We believed that, by making these a company asset, it was a good way of building in more sustainable infrastructure for the future. When said radio microphones didn’t work to the standard we had hoped for, not only was this a waste of our spend, but of our emissions too. We proceeded to hire the in-house equipment provided by VAULT Festival which worked perfectly.

Transport and Storage: Given the sourcing requirements for this project, there were greater transport costs by way of collecting materials. EV Delivery was not a guarantee hence we utilised Zipcar, specifically only for their electric fleet where possible. We did not extend this to our Zipcar petrol van hire, which we used only for load-in/load-out. Given the festival access, we did not take the risk on ensuring an electric van was properly charged, as Zipcar can be unreliable in this area.

 2024

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Cleaning House (the fallow year)

With no productions in 2024, we turned inward to cut our ongoing business emissions and prepare for growth.

  • Consolidated storage units, lowering energy use and emissions.

  • Reconciled stock to ensure efficient use of resources.

  • Invested in repurposed plastic pallets and boxes, improving storage and extending the life of production items.


 2025

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 THE REGENERATION SEASON

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 THREE SHOWS, THREE MONTHS

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Projects: Acid’s Reign & Oh My Pain, My Beautiful Pain!

Rehearsals: Hoxton Hall, London

Performances: Pleasance Theatre, London

Project: Puppy

Rehearsals: Theatre Deli (Crossharbour), London

Performances: King’s Head Theatre, London

This was it — four years of planning had led to this moment. On the surface, Regeneration was simply three shows staged close together. In reality, it was an experiment in distributing our time, resources, and assets across simultaneous productions — reducing waste, extending artist contracts, and building an interconnected ecosystem of skills, support, and creativity.

The Model: As artists and organisations, we’re continually encouraged to explore new ways of working. Funding bodies value innovation, and adaptation is vital for independent theatre to survive in turbulent times. Regeneration emerged from several factors: the pandemic’s slowdown of our project-to-project model, the need for greater continuity, and the desire to offer funders and investors a larger, cohesive vision to back.

The goal was clear — share resources across productions (marketing, PR, access costs, production staff) while offering longer, better-paid contracts to artists working across all three shows. Ideally, all productions would have rehearsed and performed in the same venues over the same period.

Article and interview on the regeneration season | The Stage

Legacy: Producing three shows simultaneously filled our store, but it also created a lasting asset. We now manage a significant inventory built from sustainably sourced materials, giving those items future life not only in Relish Theatre productions but also through sharing them with other small companies. Many of these companies lack the resources to source or store large inventories and often rely on fast fashion or next-day deliveries. Our online catalogue lets them browse and collect items quickly — offering the convenience of fast fashion, but sustainably.

Some Learnings: Where Regeneration stumbled was in the complexity of delivering such a new model. The artistic and organisational enthusiasm was immense, and collaboration between shows was inspiring. But the wider challenges of the industry — venue overheads, staff shortages, and time pressures — made the model hard to sustain. As I’ve said before: “Theatre has changed so much in my ten years of professional work, but production week remains production week.”

We were overworked, plain and simple. Sustainability must apply not just to materials, but to delivery. Logistical overlaps created knock-on delays, and scheduling was a constant challenge. While we’re incredibly proud of what Regeneration achieved, we learned more in those three months than at any other point in our professional careers.

Ultimately, the ambition of the project meant that reflection and evaluation could only happen in hindsight — gathering real-time data just wasn’t possible at that scale.

Continuing practice: We mostly kept our continuing practices since 2021: encouraging low-waste rehearsal rooms, mostly second-hand props and furniture, most costumes bought or repurposed second-hand from our own store or charity shops, and we rented sound and lighting equipment for all three productions.

Some changes: With our findings from the last few years of data collection, we decided to stop offering travel subsidy going forward. The vast majority of all business travel was already being conducted using public transport - there was no need to continue encouraging it. Instead we diverted this cost to other areas in the budget, specifically towards storage and inventory costs. This specific investment would have a longer-term impact on our operation, as well as our ability to support other companies.

The One Stop Shop: Having on-site workshop space during Time and Tide and Acid’s Reign was invaluable. It allowed us to store materials, collaborate face to face, and reduce miscommunication, errors, and waste. Designers could see how their ideas translated into physical builds and rehearsals, making the creative vision clearer and more efficient.

We believe venues that work closely with artists to develop practical, affordable on-site spaces — like those at NDT Broadgate — can make a huge difference to the sustainability and quality of new work.

tHE DREAM THAT WAS NDT BROADGATE

For Regeneration, we built on this approach through a close partnership with Hoxton Hall. Being able to rehearse both shows in the same venue, with access to workshop, storage, and meeting space throughout the season, allowed our sustainable practices to flourish rather than be limited by logistics. That collaboration has since deepened, and we’re now developing a further project with Hoxton Hall for next year.

 SUMMARY

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 Over five years we’ve moved from small rehearsal room changes to embedding sustainability across full productions and an entire season. We started with encouraging greener behaviours, then tested touring models, built a fully sustainable new production, reduced our business footprint, and finally scaled up to the Regeneration Season. Each stage showed us that reusing materials, sharing resources, and supporting people properly doesn’t hold work back — it strengthens it. For us, sustainability is no longer an add-on; it’s the way we make theatre, and we believe it belongs in commercial spaces just as much as grassroots practice.

For more information on our way of sustainable theatre-making, if you’d like any advice or support for the future, or if you think your organisation or venue would benefit from our consultation, training and workshops, please get in touch at rob@relishtheatre.net